Creating a new brand for kind milk
Ethical milk brand identity
Baby formula packaging. Designed and made in Australia for China.
A premium goat milk baby formula made in Australia specially for the Chinese market.
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.
This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.
Leveraging brand heritage to engage new generations of BBQ lovers.
Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.
New product packaging design strengthens brand engagement and breathes new life into iconic Australian weight loss brand.