GMHBA Health Insurance
A fresh brand identity for not-for-profit health insurer GMHBA
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
Creating a new brand and category for Italian street food
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Colonnades Shopping Centre
Refreshing and reactivating a regional shopping centre
Creative brand platform repositions centre, aligns all campaigns and sells redevelopment.
Frozen yoghurt brand designed for health conscious foodies
Brand identity, store design and go to market collateral builds on frozen yoghurt trends, fresh food and the science of flavour to create a distinctive and healthy brand experience.
Franchise brand breaks the mould to become an authentic local
Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.
An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.