In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

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BMW's Stunning Brand Gesture for the 5 Series

Beautiful, Impactful Brand Story-telling from BMW BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy.…

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