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Brand Ownership and Distribution Wars

In Australia we are forever hearing the cries of foul play about the way the major supermarkets play the game. The Australian Competition and Consumer Commission (ACCC) has declared war on their behaviour with a recently announced inquiry into how the major supermarkets are using…

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Brand Management the Metcash Way

The art of brand management in today’s economic climate presents huge challenges. In Australia, the theory is that we have missed a recession, but we have been left with a hugely cautious consumer and a distinctly two speed economy. Managing the challenges of a ‘value’ …

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