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The Accenture Brand – A Snapshot of Social Sentiment

Word on the Web I couldn’t help but have a look to see how Accenture was faring with cutting their ties to Tiger. As a Tiger sponsor, none were connected more closely to his image than Accenture, and as was to be expected, the split…

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When Brands Collide

I couldn’t help but laugh when I saw the front cover of the January 2010 edition of Golf Digest in light of everything that has happened to Tiger Woods in the last few weeks or so – and I quote Geoff McClure from The Age…

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