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Win the Window – An adidas Originals Brand Gesture

Adidas Originals in Australia are running this sweet brand gesture campaign – Win the Window – which blows the concept of window shopping through the roof.

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adidas' Pinata Promo – Smashing Brand Design

Smashing Brand Communications Campaign Footware brand adidas spend more time than most thinking outside the box. And in this case the box is their take on the classic kids party game, the pinata. Teaming-up with sports shoe retailer Footlocker, adidas has put together an online…

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Star Wars – An on-going Brand Communication Legacy

May the Force of Brand Association be with You. Brand association with movies is nothing new, but it seems the allure of the Star Wars film franchise just never gets tired. Sports and fashion shoe brand adidas are today launching the latest range of kicks…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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Coming Soon – adidas' Augmented Reality Shoes

Your Shoe will be the game Controller adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in…

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