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Adidas shoes are garbage

The UltraBoost sneaker from Adidas’ Parley ocean plastic collection   After the recent controversy with Coles supermarkets back flipping twice on providing single use plastic bags for free, here’s some good news stories on brands getting it right when it comes to the issue of sustainability.…

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Adidas’ Parley collection – A brilliant Shared Value brand strategy

Creating a Powerful ‘Shared Value’ Brand Strategy At Truly Deeply we have a strong belief around business and brands being as good for the world and society as they are for their shareholders. Yes, this is about making the world a better place, but more-so…

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The meaning and origin of famous brand names

The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…

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Adidas & Alexander Wang second collab breaks the retail rules

A Masterclass in New Retail Brand Mindset Following-on from their first collaboration in 2016, Alexander Wang and adidas have again steered clear of a standard retail approach. Last year’s collaboration was released through pop-up trucks in New York, London and Tokyo. Staying true to their…

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Retail Brand Theatre Part 2 – Localising Chain Store Design

A couple of weeks ago I wrote a blog about how retail brands have been fighting back to try and recover some of the territory they have lost with the rise of e-commerce by introducing retail theatre to their customer experience.  This blog follows on…

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Bus Stops – the revitalised brand space

In the last few weeks, agencies around the world have reinvigorated bus stops, turning these every day advertising shelters into truly unique examples of creative brand expression.  Two of the recent examples are Piri’s ‘allergy relief’ shelters in the UK and Puma’s guerilla campaign in…

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Brand Recognition Through Art Installations

Brand recognition with clout! Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because…

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adidas' Pinata Promo – Smashing Brand Design

Smashing Brand Communications Campaign Footware brand adidas spend more time than most thinking outside the box. And in this case the box is their take on the classic kids party game, the pinata. Teaming-up with sports shoe retailer Footlocker, adidas has put together an online…

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Star Wars – An on-going Brand Communication Legacy

May the Force of Brand Association be with You. Brand association with movies is nothing new, but it seems the allure of the Star Wars film franchise just never gets tired. Sports and fashion shoe brand adidas are today launching the latest range of kicks…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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