We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

Blog

By Category


Top 5 Superbowl Ads of All Time

Superbowl Sunday and Big Brands Share Centre Stage Super Bowl 52 is on today in America and with a captive television audience of over 111.9 million viewers it’s understandable that it has become advertising Mecca to big global brands. At a cost of more than…

Read more »

Christmas ads 2017; part two

More of the best Christmas brand story telling. Here’s some more of the best ads of the season from the usual suspects and a few others. Check out the different brand approaches to make us laugh, cry and potentially buy from them. Boots – Show…

Read more »

Personality rich brand storytelling. Mirry Christmus from Air NZ.

Air New Zealand’s sweet Christmas ad. Just about every brand is trying to leverage Christmas and stay top of mind. The big retailers are all trying to outdo each other with their Christmas TVCs. It’s also the time of year when many of us are…

Read more »

Vogel’s bread creates an emotive brand connection

This is an add to brighten your Monday morning, sure to make you smile and feel warm inside. Vogel’s celebrates diversity and uniqueness with an emotive and engaging TV commercial focussing on the real life stories of every day Kiwis. Goodman Fielder, with its creative partner…

Read more »

Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

Read more »

Orchard Thieves launches brand inspired reversible ad

A brand narrative that’s built around Orchard Thieves’ simple worldview that if you start bold, you’ll end bold. Heineken’s cider brand, Orchard Thieves keeps true to the brand’s mantra of ‘Be bold’ with it’s latest ad. The story follows a group of friends on their…

Read more »

Showcasing the 2017 Super Bowl ads

It’s Super Bowl time again folks and a perfect opportunity to sit back put your feet up and watch some of the most expensive advertising of 2017. We’ve put together an assortment of ads features in this years Super Bowl as always there is a…

Read more »

Digital to continue to take more share in 2017

Planning your budgets for 2017? Here’s what the experts are predicting in ad spend. Business Insider recently released a report that collated prediction findings from the big media houses for 2017. They found that Ad spend will increase in absolute terms, but year-on-year growth will…

Read more »

100 years of brand differentiation – Audi stays ahead of the curve

“There’s no point in pushing forward if you’re always going the same way as everyone else”. This is a great line from a recent Audi ad which demonstrates the power of always putting yourself where your competitors aren’t and offering something different to your market. Audi…

Read more »

Food photography and manipulation in advertising: Why do we accept knowingly being lied to?

The rise of photo manipulation is changing our perception of the images we see all around us, but are these changes for better or for worse? “I am far from saying that a photograph must be an actual, literal and absolute fact…but it must represent…

Read more »

Western Sydney University Brand Campaign joins the refugee conversation

A brand campaign with a timely insight into the hardship faced by refugees and a reminder of the role Australia can play. Western Sydney University formerly University of Western Sydney has given an amazing insight into the life of refugees and the role that Australia…

Read more »

Genius Apple parody to get you thinking about your brand loyalty

The release of the new Apple Watch has seen countless parody videos emerge but one in particular has me questioning my brand loyalty.

Read more »