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Personality rich brand storytelling. Mirry Christmus from Air NZ.

Air New Zealand’s sweet Christmas ad. Just about every brand is trying to leverage Christmas and stay top of mind. The big retailers are all trying to outdo each other with their Christmas TVCs. It’s also the time of year when many of us are…

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Air New Zealand stands out from the flock and gets Aussies talking

Air New Zealand uses a talking duck to reposition the brand. Air New Zealand and a talking duck has been all over Facebook in past few days. Judging on the amount of friends who shared the airline’s latest campaign, it’s off to a great start.…

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Air New Zealand – The Kiwi Sceptics

The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case…

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