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The Experience Economy – Airbnb trips available on Zola wedding registry

The days of the casserole dish wedding gift are done. Global wedding registry site Zola has partnered-up with Airbnb to offer Airbnb gift cards as part of their offering. The move makes perfect sense to me. The experience economy shows no sign of weakening with the…

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Insta-rebrand leaves me a little… meh!

  Instagram made waves last week in the design and social media world by launching their much anticipated brand identity refresh, and UI overhaul to their loyal band of insta-obsessed-followers. The reason for the tech update is to create a better UI experience for users, paring back brand…

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Why 2016 is the Year of the Challenger Brand

What exactly is a Challenger Brand and why are they so interesting? We’ve long been fans of Challenger Brands – businesses with the mindset to disrupt their category, to unlevel their playing field and upset their competitors’ apple carts. We categorise ‘challengers’ by mindset – what’s…

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Airbnb 'Transkind' campaign ready for negative backlash.

Airbnb ‘Transkind’ campaign set to share the spotlight with Caitlyn Jenner’s ESPY awards on ABC. 

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Airbnb learns from leading hotel brands

Airbnb is taking lessons from leading hotel brands for continued growth and economic impact. Airbnb is not a new brand, it has been around for a while and there is a lot of content on the innovative approach the brand takes towards hospitality. Recently Airbnb…

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