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Easy Jet’s Look & Book, a Social Media Masterclass for Brands

The end of Instagram travel envy. The UK’s Easy Jet has launched a new booking app that takes their social media game to a new level. Look & Book is an app designed to turn Instagram travel inspiration into a reality. Look & Book identifies…

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Brand fails – 5 tips for managing brand mishaps.

Even the big boys can have a bad day… Recently a pic of a livery mistake on a Cathay Pacific jet went viral on social media – well viral in the world of plane and brand watchers at least. Somehow, someone in the chain from…

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Air France launches Joon – An airline built on brand strategy

Much more than brand spin – hopefully. Air France have announced to launch of Joon, an airline positioned for the European Millenial market. So what does that mean exactly and why should we believe this is more than just another low-cost airline brand entering the…

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Fashion design is the new black for airline brands

The power of design to beautifully deliver branding. Compared to most staff uniforms, flight attendants typically look pretty stylish, but with the bar being set at a high level, Chinese airline; Hainan is differentiating with haute courture. The airline brand’s new uniforms by designer Laurence…

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Qantas finally learns how to spell… it's brand name

High Flying Brand Engagement After decades of incorrect spelling Australia’s biggest airline brand Quantas has corrected the spelling of its own name. On the first of the month Quantas announced they would be changing the spelling of their name in line with correct convention of…

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New Virgin Australia campaign positions airline as the ‘stylish’ brand

Virgin Velocity members received an exclusive preview of Virgin Australia’s new commercial over the weekend. According to the email we are supposed to “keep it between us for now” but I’m guessing that they won’t mind us sharing with our Madly readers.

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JetBlue gets minted at the expense of their brand promise

JetBlue is breaking from its long-held brand belief that ‘all customers should be treated equally’ by launching their new ‘Mint’ class. In what could be a potentially risky move, JetBlue have admitted that the lure of more profitable travellers is just too good to knock…

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Brand impact of KLM's 'Meet and Seat'

As airlines continue to struggle for differentiation, KLM hopes its new ‘Meet and Seat’ programme might be another incentive for you to choose them. It’s a bold initiative that rides the social media wave and may well provide a valuable brand gesture that enhances the…

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