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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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The Qantas Virgin Brand Mind Games

Virgin Australia’s  John Borghetti has all the moves! For as long as Alan Joyce has been CEO of Qantas he seems to have been at logger heads with key stakeholders. Not so long ago it was with his pilots and currently it is with a…

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