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How Bud defied consumer research to create a viral campaign

Creating a viral campaign with moments of nonsense and fun. If you’ve come across the “Dilly Dilly” movement on social media recently, you can thank Bud Light for turning the phrase into a catch-cry for the end of 2017. In a recent interview with Business…

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Drunk at the screen: How alcohol brands maximise social media to reach consumers

A recent University of Queensland study has illustrated just how prevalent alcohol brands are on social media, and how their marketing strategies are reaching consumers in an environment far less regulated than traditional advertising. Using follower insights, brands are able to push messages at times…

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