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The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It's Not to 'Start with a Billion Dollars')

Last week, the fast-food company Chipotle released a new marketing program, “The Scarecrow,” which depicts a kind of creepy, dystopian world that makes a heart-wrenching statement about the sorry state of industrial food production. In less than a week after its release on Wednesday, 9/11,…

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