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Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

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Is Apple’s attempt to distance itself from China brand spin or brand craft

Apple’s ‘Made in China’ Brand Messaging Maybe I’m a little late to the party, but on the weekend I notices for the first time the small print on the back of my iPhone 6 which says: ‘Designed by Apple in California Assembled in China’. I…

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The Apple Retail Model Continues to Boom

Apple continues to lead the pack of brand leaders Data published in Apple’s 2014 annual report and another report recently published by retail consultancy eMarketer points to the ongoing dominance of the Apple Retail Store model. With the passing of Steve Jobs many commentators have been…

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Apple Revamps Its Genius Bar for an Even Better Customer Experience

The Best Retailer in the World just got Better Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius…

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Apple pushes us further toward cloud computing and brand affinity

With the latest release of Mavericks (Apple’s newest operating system) we are being channeled further toward cloud computing and brand affinity. When I first learnt that the latest Apple operating system was free I was delighted. I couldn’t wait to upgrade my Mac Book Pro.…

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Apple Radio – continuing the brand's stretch and dominance

Brand dominance over every aspect of our lives, continues to drive Apple’s brand ambition. Like Virgin and a growing collective of brands who challenge the ‘one brand per category’ approach to brand architecture, Apple has continued to stretch their brand. No longer just about computers,…

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Apple and the Power of Brand Loyalty

Good Morning Brand Loyalty. This morning I spent 20 minutes of my valuable time filling out an online survey for Apple – and I did it quite happily. On a day in a week when my time feels in particularly short supply, I surprised even…

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