Blog

By Category


Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

Read more »

People Don’t Buy Products, They Buy Better Versions of Themselves

Today’s post is a thought piece written by Zander Nethercutt, a really interesting brand thinker from Chicago Il. with a brilliant grasp on how brands work and the role they’ve come to play in our lives. What Apple, Samsung and Starbucks learned from Pepsi The…

Read more »

KLM extends their brand experience beyond the skies

Building Broader Brand Relationships is Good for Business. Many years ago, back when Apple was a personal computer business, Steve Jobs had a vision for Apple to play a valued part in more of the 1440 minutes in every person’s day than any other brand.…

Read more »

Is Apple’s attempt to distance itself from China brand spin or brand craft

Apple’s ‘Made in China’ Brand Messaging Maybe I’m a little late to the party, but on the weekend I notices for the first time the small print on the back of my iPhone 6 which says: ‘Designed by Apple in California Assembled in China’. I…

Read more »

The 12 Steps to Building a Loved Brand

Loved brands are profitable brands Is the whole ‘Loved Brands’ thing a fluffy piece of feelgood PR from the branding community or a commercially savvy strategy? That so much cynicism surrounds the brand industry must be a reflection of the inability of the industry to…

Read more »

The Apple Retail Model Continues to Boom

Apple continues to lead the pack of brand leaders Data published in Apple’s 2014 annual report and another report recently published by retail consultancy eMarketer points to the ongoing dominance of the Apple Retail Store model. With the passing of Steve Jobs many commentators have been…

Read more »

Apple Revamps Its Genius Bar for an Even Better Customer Experience

The Best Retailer in the World just got Better Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius…

Read more »

Apple and the Power of Brand Loyalty

Good Morning Brand Loyalty. This morning I spent 20 minutes of my valuable time filling out an online survey for Apple – and I did it quite happily. On a day in a week when my time feels in particularly short supply, I surprised even…

Read more »