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Kiss and compare. How Sydney’s new KIIS brand stacks up.

It is now official. One of the worst kept secrets in the radio industry is confirmed. Mix FM in Sydney will become Kiis 1065 from January 20, 2014. As name for a radio station it’s definitely not original – some of the biggest cities around…

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Chemist Warehouse radio remixed, finally

It has taken them a year, but it seems that Chemist Warehouse has finally seen the light and dropped the all 90s format and will target their programming towards their audience. Perhaps they can now finally deliver a brand-inspired radio station and a valuable brand…

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Has Chemist Warehouse got the Mix right?

In a bold move, Chemist Warehouse is moving beyond just advertising on radio to becoming a radio station brand. They are hoping this will be an innovative brand gesture to connect with their audience and drive sales. But have they done it right, or could…

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