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100 years of brand differentiation – Audi stays ahead of the curve

“There’s no point in pushing forward if you’re always going the same way as everyone else”. This is a great line from a recent Audi ad which demonstrates the power of always putting yourself where your competitors aren’t and offering something different to your market. Audi…

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Bold Brand Gesture – Audi Style

How bold can your brand gesture go? I couldn’t help but notice this incredible bold brand gesture concept that I stumbled across whilst flicking through The Cool Hunter.

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Audi 7 Design Icons

To celebrate the new Audi A7, over May and June, Audi will be showcasing 16 leading figures in innovation and design.  Each week, they will be profiling two icons, their work, and exploring what drives them to create.  With a reputation for innovative design, and…

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The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends…

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Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends…

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Trend Report – Visual Language of Brands (Chapters 4&5)

The Fourth and Fifth Chapters in our Comprehensive Trend Report Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this…

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Audi Vs BMW – a Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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Bentley trumps 'em all

I love simple and clever ads! When I first saw the BMW ad I thought, “yep that’s clever and simple” but this was just the start of a chain of ads that would follow all based around a similar theme – congratulating yet taking the…

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