How to pronounce the world’s leading car brands correctly. From the French, Italians, Germans to the Japanese, many car brands are mispronounced. This can be caused by a misunderstanding of different languages, popular culture references or just bad brand management. Having worked with Porsche, we…
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“There’s no point in pushing forward if you’re always going the same way as everyone else”. This is a great line from a recent Audi ad which demonstrates the power of always putting yourself where your competitors aren’t and offering something different to your market. Audi…
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All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…
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