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Augmented reality brings light to the dark future of print

It was a rather dark and gloomy Monday inside and outside of the studio. Our spirits were weathered from the weekend and we nursed a grievance against the sudden wintry weather. It was around noon that we received a little brightness in the form of…

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Is it time for Brands to revisit Augmented Reality?

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. If you didn’t know what Augmented Reality (AR) was a couple of weeks ago, chances are you do now. After reading our blog last…

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Pepsi Max hits the streets with this augmented reality brand gesture

Pepsi Max UK recently installed augmented reality bus shelters as a way to engage with people sitting around waiting for public transport. Admittedly, the craftsmanship is stunning, but the question that jumps out is, what’s their point?

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Creating Real Product Differentiation through the Super Power of Augmented Reality

Next Generation Kids Video Games – Brought to you by your Friendly Cereal Brand Back when I was a kid, I can remember me and my sister hassling mum to buy one particular cereal over another. It had nothing to do with the flavor, the…

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Lego Fires-up the Imagination (a Lesson in Point-of-sale)

The Point of Point-of-sale Recently we wrote about adidas’ augmented reality campaign for their Originals product line. Augmented reality is fast becoming a ‘must-have’ for any brand designing an integrated campaign – especially those with a customer interface such as retail. Lego has recently launched…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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Coming Soon – adidas' Augmented Reality Shoes

Your Shoe will be the game Controller adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in…

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