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Truly Deeply brands How Now; a truly different kind of milk

Truly Deeply is proud to introduce our brand strategy, identity and packaging work for How Now. An exciting new dairy brand, How Now not only stands up for cows, it stands out from the herd with a powerful purpose to provide kind milk products for…

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Merry Christmas and The Santa Brand

Wishing you and yours a truly, deeply festive season from all of us. It is that time of the year when the age old question is asked by children all over the world, do you believe in Santa? Santa is an amazing brand in many…

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Brand Authenticity – Real or Fake

Recently on a trip to Europe I had the pleasure of hearing a presentation by American author and strategy consultant Joseph Pine on authenticity in branding. Pine has co-authored several books in the brand space. Namely the ‘Experience Economy’ and his more recent offering simply…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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Old Values = Fresh New Retail Brand

London’s aBuzz About ‘Unpackaged‘ London has long been one of the worlds greatest retail cities – a place where new concepts are launched and sunk every day with barely a ripple to mark their passing. As they say in the classics – ‘If you can…

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Brand Speak – Understanding the new Language of Brand

The Rising Tide of Brand Strategy Speak It seems the brand and marketing industries are no more immune to the rising tide of ‘business speak’ than any other industry. Over the last year I’ve collected examples from around our brand agency and the web and…

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Brand Design; Evolution of the Coke Bottle

A Packaging Icon Few brands boast packaging that has gained iconic status – the ability for cultures all around the world to identify the product purely from the form of its bottle. Coke has long understood the brand equity within the proprietary bottle shape, maintaining…

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Big Ideas and Brand Distraction

At the end of a long hard day have you ever sat back and dreamt of escaping the constraints of modern life? I know I have. It’s what makes all the sea change programs and stories so appealing. So when recently I found myself watching…

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Brand in the hand…

I got home one evening recently and I had 4 envelopes in the post box. They were all pretty much the same size, but there the similarities ended. The first envelope was plain, brown and unaddressed, except for the ominous warning ‘To the Home Owner’. The…

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Unlocking the hidden code of your brand's Visual Language

The hidden code All brands project an image through the visual language of their brand identity. Customers and markets use the code contained within their visual language to make logical and emotional associations that drive their responses to trust, lust, aspire and desire the brand……

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Coopers Ales – Cheers to brands with authenticity

Beers aint beers Everything about the Coopers brand oozes authenticity. Coopers in South Australia is a family owned brewery with a long history of making fine ale (as opposed to making beer). Coopers is a brand with high beer cred for taste and quality. But…

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