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The Power of a Symbol in Brand Identity Design

Should your brand identity design include a symbol? Working on a project currently we have a client keen to steer the creative process of their brand identity design in the direction of a logotype, that is a brand mark made-up of the word only without…

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Jeep leverages Batman Vs Superman brand association in first ad release

If you’ve got a positive brand association, flaunt it! Brand placements in feature films is big business. Brand owners like auto maker FCA who own Jeep, Chrysler, Dodge, Ram and FIAT brands in the US market clearly see a Hollywood blockbusters as an A grade engagement…

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Another GM brand failure; Opel killed in Australia

GM has added another brand to its list of failures as Opel misses its first anniversary in Australia. On Friday, GM announced their German-based brand Opel was ceasing operations in Australia and would wind down their network immediately. It’s always easy with the benefit of…

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