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GAYTMs: A fabulous brand gesture from ANZ

In the lead up to this weekend’s Mardi Gras in Sydney, ANZ has commissioned a number of ‘GAYTMs’ around Sydney. The transformed ATMs include a variety of different designs, colours, patterns and sequins. From unicorns and drag queens to rainbows and tattoos, each GAYTM is…

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A bank that is proud to be boring

I am always impressed by brands that have the guts to break the mould and just be proud of who they really are. While most bank brands spend millions telling us how they are different, can do, live in our world and help us win,…

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