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Sol Search – A consumer engagement tool to connect beer lovers with up-and-coming bars

Brilliant Brand Engagement from Sol Beer Mexican beer brand Sol has consistently built their consumer proposition around authentic Mexican beer heritage and the Espiritu Libre (Free Spirit). Owned by Heineken, the beer brand’s language can tend towards re-hashed hyperbole – a little like Mexican beer…

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More Beers, More Brands, More Jobs…

A quick thought for a crazy week: there’s been some bad news for a community close to my heart in the last few weeks and while I don’t have any solutions for the blow that came Geelong’s way with the bad news from Ford. I…

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Brand grab: CUB fights to keep heritage in landmark IP case

We always stress the importance of protecting your brand by trademarking the name, identity and its associated positioning but what if that is not enough. This week, an interesting case of brand security is in the Australian courts. It is a David and Golliath fight…

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Cheers – When Art meets Brand Communication

Cheers to Creative Beer Brand Communication. For fear of encouraging our reputation as having an unhealthy leaning towards beer brands, we follow-up our recent blogs on great beer ads and VB’s ice box product innovation with this cracker brand expression from Carlsberg. As the sponsor…

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VB's Product Innovation Drives Brand Cool Differentiation

Brand Experiences with Brand Differentiation Designed-in Australian beer brand VB has just launched a sales promotion based on a seriously smart product innovation – the disposable ice box. The ‘Esky’ as ice boxes are called down under is an essential piece of beer drinkining equipment…

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