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Embedding Design into Life

While there are many awards that recognise individual accomplishments in design, the World Design Capital (WDC) is unique as it aims to focus on the broader essence of design’s impact on urban spaces, economies and citizens.  The award or designation provides a distinctive opportunity for…

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Discovery, the new advertising for brands!

More and more brands are foregoing the big chest beating advertising campaigns that attempt to broadcast their presence to the world. This is particularly the case for those wishing to position themselves in the  cool end of the market. The onus is on savvy shoppers…

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