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New Tourism Australia Ad – A Smart & Stunning Piece of Place Branding

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…

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Truly Deeply raises over $27, 000 for Beyond Words through Art with Heart 2015.

Christmas comes early for Beyond Words this year… Last Friday some of our team walked from our studio in South Melbourne across the Yarra River to Federation Square on a good will mission where we presented the lovely team at Beyond Words with a big…

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Wicked brand personality goes too far

Wicked Campervans have a history of being criticised for their racists, sexist and violent slogans spray-painted on their vans which act as moving billboards. With slogans such as “Women are like banks — once you withdraw you lose interest” and “A wife: an attachment you…

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Google's Zero Moment of Truth provides a startling view of your brand gap

Hello Brand 3.0 If you haven’t noticed, it’s not about marketing to consumers any more in the way we always have, that paradigm is finished. The future is all about establishing authentic brand meaning that stirs the emotion and resonates with reason, then creating evocative…

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