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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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UberEATS Arrives in Melbourne

UberEATS arrives in Melbourne, helping restaurants reach more consumers, but can the ‘market place’ app bring more harm than good? Melbourne recently became the first city in Australia to gain access to Uber’s diversification into food delivery services, UberEATS. UberEATS joins a highly competitive market…

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From soft porn to substance, Pirelli resets their brand image

Italian tyre brand Pirelli is famous for its annual soft porn Pirelli calendar but this year it’s undergone a dramatic makeover that could change the brand’s image for good. For Pirelli’s 2016 calendar, scantily-clad female models have been replaced by ‘women of substance’. World-famous Annie…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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Brand value and the importance of brand guidelines

With the recent release of The Guardians brand guidelines, we look at the importance of guidelines with direct insight from Chris Clarke, deputy creative director at The Guardian.  In an interview with online journal ‘Its Nice That’ Clarke speaks out about the challenge to unify…

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Truly Deeply creates brand for new app Kombie

Brand identity brings new social mobile app to life. Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world. Kombie founder Stuart Berwick, said that “The Kombie brand identity has…

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Clorox branded racist for their emojis tweet

Recenlty, we saw another example of how careful brands need to be when they use social media. Bleach brand Clorox damaged their clean image by being accused of being racist following poorly considered tweet. Clorox has since apologised for what they believe was a harmless…

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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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How Marketing & Christmas lights helped Columbian Guerrillas to put down their guns

An Inspiring TED Talk on how Marketing can be a Powerful Tool for Change Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. The human cost of the war…

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Kitchen & Homeware brands fail to connect with the emotions of food

Where’s the Passion? Recently I was driving to the airport and couldn’t help but notice a huge billboard on the side of a building next to the freeway. The billboard was for home and kitchenware brand ‘House’ and featured a woman and several cooking implements…

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Kotex change the game with a surprisingly charming tampon ad

A Challenging Advertising Gig ‘Charming’ is not the adjective I would typically associate with tampon advertising. It’s a damned if you do and damned if you don’t category where regardless of which advertising approach you take from sensitive to over the top it’s all-but impossible…

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20 of the best Ads on Wheels

Ode to the creative truck/bus/taxi ad As a branding agency we spend most of our lives living, breathing and dreaming of ways to communicate brands in ways that have relevance and value to the lives of our client’s consumers. As the world changes, we surf…

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