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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Celebrating 70 Years of Christian Dior

Celebrating the seventieth anniversary of the House of Dior, the National Gallery of Victoria is currently showing The House of Dior: Seventy Years of Haute Couture, a unique collaboration between the NGV and the House of Dior, featuring more than 140 stunning Dior garments. Exclusive to Melbourne,…

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8 Amazing Creatives to follow on Insta

I’m sure we have all been there, sitting in front of the computer hoping for some divine creative inspiration to get the design juices flowing. You have trawled through your normal go-to inspiration sites but came up empty. You have made plenty of excuses to…

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Are business cards a dying breed

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

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UberEATS Arrives in Melbourne

UberEATS arrives in Melbourne, helping restaurants reach more consumers, but can the ‘market place’ app bring more harm than good? Melbourne recently became the first city in Australia to gain access to Uber’s diversification into food delivery services, UberEATS. UberEATS joins a highly competitive market…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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Truly Deeply creates brand for new app Kombie

Brand identity brings new social mobile app to life. Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world. Kombie founder Stuart Berwick, said that “The Kombie brand identity has…

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Clorox branded racist for their emojis tweet

Recenlty, we saw another example of how careful brands need to be when they use social media. Bleach brand Clorox damaged their clean image by being accused of being racist following poorly considered tweet. Clorox has since apologised for what they believe was a harmless…

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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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Rspnsv Icns – Why Responsive Logos are the latest must have in your brand toolbox

Toto – We’re not in Kansas Anymore In case you missed the email – the world for brands has changed… permanently… and change will continue to be the only constant. The role of brand is first and foremost to engage with the consumer which has…

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The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book.

The Forefather of Brand Identity Guidelines If you found yourself in the New York City subway in the 1960s, you were probably lost. Signs didn’t help you find your way, standards didn’t exist, even handmade lettering was common. Mass confusion was the status quo. In 1970, the…

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