Blog

By Category


Busting the First Mover Advantage Myth of Branding

Watching a TED Talk recently from Organizational psychologist Adam Grant I came across a brilliant insight that challenged the long and firmly held belief of First Mover Advantage. For as long as I can remember in business and brand the ‘first mover paradigm’ dictated that…

Read more »

Brands using their Christmas campaign to spread awareness on loneliness

This Christmas we’ve seen a common trend among major brand’s Christmas TVC campaigns, where instead of painting the perfect family experience, they’ve focused on some of the not so pleasant parts of Christmas, loneliness in the elderly and raising awareness on how we all can…

Read more »