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Level Crossings: The Easter Strategy

You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there‚Äôs a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…

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Marketing guru Seth Godin talks about Brand Authenticity

The differentiating power of brand authenticity When best-selling author, entrepreneur and marketing guru Seth Godin spoke with Brandchannel editor Shirley Brady about what brands need to do to stay relevant, authentic and innovative at the Brandemonium 2017 conference in Cincinnati, his view on the role…

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Elon Musk’s Successful Tesla launch demonstrates how to build a ‘Green Brand’.

Finally a green car brand without compromise. The huge challenge for all ‘Green Brands‘ is to meet or exceed consumer expectations on price, quality and design/functionality allowing those brands to then leverage their environmental credentials as a powerful differentiator. Almost without exception green brands offer-up…

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