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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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ASP name change a total wipe-out or a brand boost?

  I briefly got the chance to meet Mick Fanning at the Ripcurl Pro just moments after the legendary ‘ringing of the bell’. At last, a selfie actually worth taking! A friend of mine pointed out that the Association of Surfing Professionals (ASP) has decided…

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NIKE fuelboxes exchange fuelband points for merchandise

 In the battle for deep and enduring relationships with clients and consumers some brands have a distinct advantage – An engagement mindset. There’s no doubt passion brands like Nike, Apple and Red Bull profit from the quality and depth of their consumer relationships. With…

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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models.

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Where are brands adding meaningful happiness?

Last week I mentioned my recent trip to Nepal and Bhutan to conduct entrepreneur workshops for young people in those two countries.

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48 Hours to Market

Shorten the time frame for brand action I have just had the privilege of returning from a two-week visit to Nepal and Bhutan running a series of entrepreneur workshops. The program is a result of a number of fellow EO members coming together and forming…

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Start-up delivering an interesting new concept

Where there is opportunity, there is a potential brand. Here’s a simple idea an American start-up company Washboard have come up with for regulars of coin laundries.

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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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Harley Davidson on an interesting segmentation ride

Bad Ass or not. Harley Davidson are about to launch two new motorcycles models in US, targeted firmly at the female rider.

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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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