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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Monash University Encourages You to ‘Question the Answers’

Monash University encourages the audience to look beyond the conventional and accepted, and challenge the status quo. Monash University has launched a new integrated campaign starring Australian actor David Wenham, which thanks people who accept what they’re told, for creating a world where answers should…

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Is it love? Or is it Memorex? The Rise and Fall of a Tech Company Who Touched Many

Memorex is a consumer electronics brand that was best known for it’s recordable media for DVD and CD drives, and who can forget those classic cassette tapes! The story of this brand began in 1961 in Silicon Valley and by the early 80’s they were a…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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Frank Body. A Coffee Scrub Revolution.

An Australian skincare brand is turning ground coffee beans into a body scrub. Sold inside a brown paper bag. Who would have thought?

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Truly Deeply’s packaging refresh for Jenny Craig leads brand revival

Truly Deeply has helped Jenny Craig significantly improve their brand experience and shift brand perceptions with a brand refresh including a major packaging redesign.

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Doh – Simpsons Inspired Wine Packaging

Wine, or Mabe Not As amusing as the cartoon characters this wine is based upon, the premise for this product is inspired equally by Homer & Marge Simpson and the works of Pieter Mondrian. The packaging design follows suit and made me smile.

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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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Coca-Cola Israel launches campaign to celebrate the individuality of millions of diet drinkers

2 Million Unique Packaging Designs One of the trends in retail we’ve discussed previously is the shift towards a market of one – where the retail experience is curated for each individual customer. As a concept there are plenty of brands looking at this exciting…

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le Sphinx tattoos limited edition bottles for J+B whiskey

Buzzworthy Limited Edition Packaging As brands constantly search for promotional ideas to create impact, connect with consumers and form or firm-up emotional relationships with their customers, it is only the bolder ideas that are getting cut-through. When J&B Rare Scotch Whiskey set about the task…

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Glow-in-the-dark Cornetto by Bompas & Parr

The Art of Truly Standing-Out A while back we wrote about London-based creative food duo Bompas & Parr who have build  a world-wide reputation for doing amazing things with things we eat. That’s a pretty tough gig given that every second TV show is another take…

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models.

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