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Fitness brands leading the way for brand engagement

There’s been a burst of innovation to the fitness categories in the last number of years which has been both inspiring from a brand perspective and also motivating from a get up off your ass and sweat a little perspective too! What is playing out…

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Barbie has a new look – a campaign and brand evolution by Mattel to give consumers more choice

There’s a new Barbie in town – and she comes in many shapes and sizes. A more genuine and realistic representation of the modern girl is now available. The new campaign #TheDollEvolves is said to be a brand evolution for the makers of Barbie, Mattel.

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