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Advertising as Creative Brand Communications

Brand-Storytelling in Advertising. Working for a brand identity agency in Melbourne I come across many impressive (and not so impressive) advertising campaigns and tend to collect them until such time they’re good to post – this little collection is no exception.

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The Art of Outdoor Brand Communication Design

Billboard Brand Design Genius The thing that always strikes me about billboards as a medium for brand communications is how limited they are. They provide a relatively small brand canvas relative to the busy world around them, typically they have a small window of opportunity…

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