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A touch of class brand rivalry

Automotive giant, BMW celebrated it’s 100th birthday in March this year and to mark the centenary have launched their vision for the next 100 years, to further instill their core ethos of ‘Sheer Driving Pleasure’ to their customers. They aim to make their fascinating driving experience even…

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Brand Recognition Through Art Installations

Brand recognition with clout! Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because…

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The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends…

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BMW's Stunning Brand Gesture for the 5 Series

Beautiful, Impactful Brand Story-telling from BMW BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy.…

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Brandticipation – Pics of the New Mini Coupé Concept Car.

The very best brands are those that have their differentiation – the thing that grabs the hearts of their customers and wont let go – built right into the product. Apple is a brand renowned for its ability to do just that, with the result…

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Stand-Out Brand Advertising from BMW

All Ads are not Born Equal We spend much of our lives as a brand strategy & design agency watching the flood of creative brand communications from all over the world. Every now and then one gem of creativity stands-out from the rest, catches our…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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Audi Vs BMW – a Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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Bentley trumps 'em all

I love simple and clever ads! When I first saw the BMW ad I thought, “yep that’s clever and simple” but this was just the start of a chain of ads that would follow all based around a similar theme – congratulating yet taking the…

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