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The decision to remove tobacco products is a bold but applaudable strategy by CVS

Last week, the second largest American drugstore chain, CVS, announced that it was dropping tobacco products from its 7600 nationwide stores. It’s the first move by any of the big drugstore chains to stop selling tobacco products, and the effects will likely be far greater…

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A Bold Brand Gesture

In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has paid out all bets totaling more than $250,000 on the Bart Cummings trained – So You Think. The unprecedented move…

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Brand Magic – When the Client takes the wheel

Making Sweet Brand Music Together There’s nothing so rewarding as the point in a brand project when the client picks-up on the definition work we’ve completed and begins to bring it to life in their own way, putting their own stamp on their brand communication…

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Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression

Working in the creative industry (in fact any industry for that matter) the one question that always seems to crop up at the start of any project is “what’s your budget?” Just once we’d love the client to say “hell, I don’t know – whatever…

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