Blog

By Category


Bonds ad campaign breaking female stereotypes with ‘The Queendom’

New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The…

Read more »

Trademark Infringements lands Pacific Brands in Hottie Water

A Study in Checking for Brand Trademark Infringement Australian lingerie company Easton Corp is going head-to-head legal with Pacific Brands over the use of the word “hottie” in relation to the underwear market. Easton Corp Pty Ltd owns the registered trademark for the word and…

Read more »

Bonds celebrate 100 years with it’s biggest campaign yet.

Australian’s of all ages come together to celebrate Bonds 100th birthday with song and dance. Turning 100 is kind of a big deal for a retail brand.

Read more »

Brands with the best and worst Christmas ads for 2013

It’s ‘that’ time of year again with many brands continuing to shove the old clichés of Christmas and plenty of price and product down our throats. However, it’s great that some brands are making a real effect to find interesting ways to truly emotionally connect…

Read more »

Bonds Boobs – A Consumer Brand with Balls

A Brilliantly Designed Teaser Campaign Around the country over the last few weeks we’ve been seeing alot of boobs. These cheeky billboards for Aussie underwear brand Bonds are a lovely and refreshing example of the almost lost art of the tease. There’s so much to…

Read more »

Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

Read more »

A Very Christmas Brand Map – Tracking Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

Read more »