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Short film uses sauce to spread the love for marriage equality

‘The Big Deal’ shifts the conversation and ignites the brand message of #EqualLove A short film for the Sydney Gay and Lesbian Mardi Gras is quickly becoming a powerful campaign for marriage equality in Australia. During the weekend, ‘The Big Deal’ video and #EqualLove started to be…

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Showcasing the 2017 Super Bowl ads

It’s Super Bowl time again folks and a perfect opportunity to sit back put your feet up and watch some of the most expensive advertising of 2017. We’ve put together an assortment of ads features in this years Super Bowl as always there is a…

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Brand differentiation: Sometimes you just need an asshole.

Asshole or hero? Donate Life takes boldly different approach to organ donation. We often talk about the importance of brands being brave and different to truly standout and that’s just what Donate Life America has done with its latest campaign. The World’s biggest asshole dials…

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Brand authenticity: PFOX gets 'outed' by stock image

As brand designers, the discussion is all too familiar. There’s no budget for a photo shoot. “Can’t you just use a stock image and work your photoshop magic?” asks the client. However, for PFOX saving a few bucks on images turned out to be very…

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Nike uses its brand to motivate Brazilians

Nike’s latest Brazilian campaign is another great example of the brand’s ability to use its brand strength to truly connect with people at a local level.

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Brand viral video success – $1,300 for 77M hits

This video is a very simple and a hugely successful concept – put pairs of strangers in front of a camera and ask them to kiss for the first time. What results is a video that has delighted millions of viewers with it’s awkward charm…

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Three gets brand power thanks to a girl, her kitty and Starship

English Telco ‘Three’ has the commercial of the moment and it is doing wonders for their brand. A little girl riding her bike and singing with her cat to Starship’s classic, “We built this city” has now been shared by close to five million people…

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