Your brand is the heart of your business and Brand DNA and Storm are your heart surgeons. They have a fabulous capacity to come in to an organisation, often in an unfamiliar sector, and work with you to unlock the drivers of business success and achieve absolute clarity about how you will engage with your customers in everything you do and say, everyday – your brand promise.

They get the team on the same page with the strategy, get practical direction on the way you deal with customers and run your operations and then communicate your promise to the market. It’s an integrated model that connects what you say to what do, always driven by what is relevant to the customer. Having this roadmap is truly liberating when it comes to decision making in the company. Brand DNA and Storm are great people to work with, deliver exceptionally high quality work and they have made an enormous impact on our business.

Stuart Nicolson
Chief Executive Officer
BECTON Living

Having worked with Brand DNA & Storm on 4 brands with four different companies, I cannot imagine not using them and their expertise in a creating a brand. I first worked with them at National Express when we launched
M>Train and M>Tram.

The Brand DNA process allowed us to identify the unique and differentiating features of our brands. They helped us to create our desired future, create the plan to achieve it and articulate the desired brand experience to every single employee from station staff to the CEO. It was intellectually rigorous at the same time as being inclusive and fun for everyone.

Storm Design had the unique ability to turn the intangible brand attributes into the tangible. They had an ability to create brand hierarchies not only within each brand but across 3 brands. Whether it was from rolling stock livery, train timetables, station signage or seat fabrics, every customer touch point was given careful attention to ensure it was truly representative of the brand.

Yes, the experience was that good that they have been highly valued business partners to me ever since.

Meg Hurley
Sales & Marketing Manager Australasia
ANSVAR Insurance

At Wizard we needed to sharpen our focus on the heart of the brand and how to remain truly consistent. Now that we are owned by a global corporate we needed rigour and process around the Wizard brand that was born out of intuition and hand fed through to maturity by the founding directors and staff.

After a rigorous process with Brand DNA and Storm we have refined the essence and values of the Wizard brand so it can continue to grow in Australia and to take on the world.

Brand science aside, working with Brand DNA and Storm was a joy.

Jill Emberson
National Product & Marketing Manager
Wizard

Developing our brand charter has been the most significant strategic initiative of the past several years. It has given us a clear and agreed position internally on how we want to define the School in an increasingly cluttered and competitive market, as well as a framework for setting priorities and allocating resources for new initiatives.

The process of developing the charter was equally important to the outcome, particularly in our environment where viewpoints are often widely divergent and emotions run high. The collaborative and inclusive approach has ensured strong ownership and a common language across the organisation which makes decision making and implementation more effective and rewarding.

Stuart Nicolson
Director Operations
Melbourne Business School

In order to truly create a brand, you have to deal with the many layers which comprise a brand. The starting point for me has been the Brand DNA workshop. The outcomes of the workshop are the launching pad for giving meaning to a brand at the same time as bringing colleagues along a brand journey. The workshop creates a common understanding of brand and gains instant buy in through the creation of the brand foundations. This buy in makes it easier to align the tangible and non tangible brand components post workshop.

Having worked with Brand DNA on 3 brands with 3 companies, I can’t imagine not using them and their expertise in creating a brand.  Peter Singline has an amazing depth of knowledge and understanding when it comes to brands.  Peter has an ongoing relationship with Chemmart, he continues to work with and challenge us on our brand.

Megan Hurley
Marketing Manager
Chemmart

The outcomes of working on our brand charter with Brand DNA have brought a real focus to how we now manage our interactions with members, supporters, the media and other key stakeholders. The results are already beginning to show in our research!

Involving key personnel from across the club has resulted in all areas of the marketing department and more importantly the football department understanding and feeling they have some ownership of the brand and how we want it to be represented.

I have to say that the manner in which you were able to facilitate the group sessions played a huge part in ensuring that our Brand Charter is truly one to which we are all committed. Your ability to draw information out of quite a disparate group was impressive.

Michael McKenna
General Manager – Commercial Operations
Essendon Football Club

When we set out to build an innovative B2B company in the already crowded financial services industry, one of the first things we did was work with Brand DNA to determine our company’s brand essence. This was an invaluable exercise to undertake so early in our development. With Brand DNA’s guidance, we had the debates we needed to have and quickly achieved agreement across all team members on exactly what our company and its associated brands were to stand for. From this, a clear and tangible blueprint was created that has helped us enormously throughout the establishment of our business.

The result: culture ‘by design’ (not by accident), consistent and targeted communication, and a meaningful suite of brands that the whole team is passionate about.

Avril Smith
Head of Marketing & Communication
Enterprise121 (A Commonwealth Bank business)

“Storm transformed the vision of the Town Centre into clear communication messages with a strong visual identity. The collaborative approach with all stakeholders ensured clarity and consistency in strategy, planning and all marketing mediums. Storm’s professional approach and expertise provided the platform required to develop our vision into reality”

Vanessa Normandin
Sales & Marketing Manager
Delfin Lend Lease – Caroline Springs

We first worked with Storm to bring a new design approach to our Annual Reports and strategic vision documents. They delivered something that was deeply thought-through and based on an intelligent reading of the content. It’s refreshing to come across designers who engage so deeply with the copy and develop a communication, rather than just eye candy.

We’ve since contracted them to re-fresh our brand presentation and develop a full suite of templates for our publications. This involved interrogating a range of sub-brands we’d developed over the years, and bringing us back to a simplified brand code. What was great was that they were able to challenge us on our past brand extensions, but did it in the most respectful way. It felt like a real partnership. It helps that the team at Storm are nice people…easy to work with and open to a two-way dialogue.

Jackie Van Vugt
Former Director, Communications & Marketing
VICHEALTH

Brand DNA’s processes allow stakeholders at all levels/functions within an organisation to contribute and gain buy in. This is incredibly valuable in order to gain early understanding and collaboration on the future direction of the business/brand.

The team at Brand DNA are not only experts in the Brand Charter process, their wealth of knowledge from a variety of industries always ensures varying perspectives are brought into play to secure the best outcome for any one brand. Coupled with this is their unique ability to workshop with teams from vast disciplines and experience levels, thus ensuring an active process which stretches the imagination of all. The results that I have seen have meant both the brand and the entire business team involved are more enriched.

Jane Garland
Senior Marketing Manager
Beringer Blass Wine Estates