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VB's Product Innovation Drives Brand Cool Differentiation

Brand Experiences with Brand Differentiation Designed-in Australian beer brand VB has just launched a sales promotion based on a seriously smart product innovation – the disposable ice box. The ‘Esky’ as ice boxes are called down under is an essential piece of beer drinkining equipment…

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Brand Culturalisation – Creative Internal Brand Alignment from the Guys at Google

Brand Strategy and Design is Just the Beginning. When we reach the stage of a brand project where the differentiating strategy has been set, the brand identity has been designed and brand communications executed, we know the largest and often the most critical task is…

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