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Brand leadership for Australia

Brand leaders Every great brand we’ve created or worked with over the years has had one thing in common: great brand leadership. That is the individual or individuals who have the vision for what they want that organisation to be and use brand to tell…

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Brand Australia set to break world record for economic prosperity

The gold medal for the longest running strong economy goes to… On April 1st Australia is to to achieve a truly remarkable milestone, and one that most of us will be floored to discover. Australia will likely be able to lay claim to the title…

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Why Increasing our Intake of Refugees is exactly what 'Brand Australia' needs right now

Australia’s Brand Reputation has been taking a beating It’s been a pretty crap month-or-two for Brand Australia with our reputation taking a rightful whacking overseas thanks to coverage of the ‘Adam Goodes racist booing saga’ and ‘tennis bad boy’ Nick Kyrgios seemingly making a dick…

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Brand Australia, yes we can.

Business Council of Australia makes sense. Yes, Brand Australia is a hobbyhorse of mine (see links below). It is one brand that we all have a vested interest in building.

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Truly Deeply Chief Creator of Brands, David Ansett under the spotlight at this month's AGDA Question Time

AGDA Question Time Series 06:30pm 20th March 2012 QUESTION? Every second month, three creatives will be invited to sit beneath the spotlight, be poked and prodded by your questions on all things professional. We aim to promote open, stimulating dialogue between students, young designers and…

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Our Branding Article for Melbourne Review – Who the Bloody hell are We?

Last month we began writing a regular column on branding for The Melbourne Review. This first of our articles begins an exploration of the state of ‘brand Australia‘. Yes, we escaped the financial meltdown of 2008 relatively unscathed – but to a large degree, this…

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Brand Australia

Last year we witnessed great fan fare when the Government launched a new logo to act as an umbrella communication device for Australia’s export efforts. A well conceived mark can play an important role as an aggregator of disparate activities for any country or destination.…

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Where the bloody hell are we now?

A new Australia tourism ad has just been released to replace the infamous “Where the bloody hell are you?” ad. It seems that Australia has had a few goes at making a tourism ad. So it is interesting to note the direction that we take…

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Brand Australia

The big wait is over. In September 2009 Australian Trade Minister Simon Crean announced the call for tenders from creative agencies to assist with the task of enhancing Australia’s brand overseas. In the last week we have seen the launch of a new visual identity…

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