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Consumer activism; a powerful vehicle for change

Now more than ever consumers are turning their everyday purchases into a form of protest or demonstration of ideology to create change, sending strong signals to brands by using their purchasing choices as votes. How a brand produces and delivers its goods and who they…

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oBikes – when technology and good intentions meet the real world

Dockless bike sharing is an innovative and profitable new market place for tech-savvy start-ups but what happens when technology and good intentions meet the real world? The generosity of bikes appearing across cities throughout the world to help us get from A to B, improve…

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Your people are your living breathing brand

“Brands that stand on the shoulders of giants are not created by branding agencies, they are created by people”. One of our clients recently launched their new brand internally and the owner of the organisation used this line in his closing words. He was giving…

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