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Volley roots for change and outplays them all

Grass Roots campaign clearly differentiates and revives the brand Iconic Australian footwear brand Volley’s ‘grassroots’ campaign is doing wonders for the brand. Until recently, Volley was perhaps one of those brands that you might have questioned whether it still existed. Not any more. Volley are…

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More than a car? Not more than a brand

When is a car more than a brand? Never! Specially when we don’t want to talk about the car, but we still have to sell them? Volkswagen latest campaign #morethanacar focused directly on the value of brand heritage to stir the emotions in the car…

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A touch of class brand rivalry

Automotive giant, BMW celebrated it’s 100th birthday in March this year and to mark the centenary have launched their vision for the next 100 years, to further instill their core ethos of ‘Sheer Driving Pleasure’ to their customers. They aim to make their fascinating driving experience even…

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Qantas disrupts the market by diversifying to health insurance

Yesterday Qantas Airlines have launched an addition to their diversified business portfolio, Qantas Assure, health insurance for Qantas Frequent Flyer Members. Their big budget ATL campaign features cool-as-f*ck Hollywood actor, Christopher Walken, so you can only imagine how much they’ve spent! This big move is significant for both the…

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AAMI risk offending at least half the population with their latest brand campaign

The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very insurancey’ brand campaign.

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Evolve campaign aims to unite both sides of the gun debate but feels more like a disingenuous distraction

At first it seems a bad joke but no, this is actually a legitimate campaign to ‘educate’ parents about gun safety. Evolve uses humour to get through to what they call ‘dumbasses’ who leave their guns within reach of kids. Evolve USA claims to be…

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A little stationery shop's big campaign for marriage equality

A small shop standing up for equality A small wedding stationery shop in Dublin, Daintree Paper, have recently launched an impactful campaign “A Shred of Decency” in light of the marriage equality referendum happening in Ireland next month. As the referendum is a month away, campaigning…

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Another side to the story – a campaign to support homelessness

This is a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different sides of the homeless story. This campaign approach acknowledges thoughts and feeling that many people have about homelessness and then makes you think about the other…

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Our first International TVC for weight loss brand Jenny Craig

Over the past few weeks we’ve been busy putting our creative and strategic heads together to produce our very first International TVC for weight loss brand Jenny Craig. It’s been an exciting time for the brand and for our team.  Our relationship with Jenny Craig…

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Nike uses its brand to motivate Brazilians

Nike’s latest Brazilian campaign is another great example of the brand’s ability to use its brand strength to truly connect with people at a local level.

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Vancouver provides an innovative and classy response to help the homeless

Earlier this year, Camden Borough Council came under fire for their “Camden Bench”, a design inspired to dissuade drug deals, bag theft, skateboarding and littering. But the design was also heavily criticised for stopping homeless people from using the bench as a place to sleep…

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Axe branded content: Find Your Social Effort Score

Axe helps the world out the social try-hards. Axe has teamed up with their ad agency Barton F. Graf 9000 to create a nice brand gesture called the ‘Social Effort Scale’. The brand is sponsoring a clever campaign that is being positioned as a public…

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