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How Colour Psychology Works in Branding

Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…

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Crayola brand takes colour to a whole new level

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

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Red lipstick as a powerful symbol of unity and advocacy

Loving this inspirational story of Elizabeth Arden; an entrepreneur, a women’s advocate, and a champion for holistic beauty, whose beliefs seem more relevant today than ever before. Along with the symbolism of her brand’s signature colour; from the iconic red door of the first salon, to…

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The Potential Power of Brand Colour – Cinemetrics Software Visualizes Films

The Powerful Cues of Complex Colour Combinations A computer application created by Netherlands-based designer Frederic Brodbeck, ‘Cinemetrics‘ is exploring an innovative way of visualizing movie data, creating a ‘colour fingerprint’ or ‘barcode’ for films.

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Coke is red, isn’t it? The importance of colour as a brand asset.

Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range. Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola…

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The Not-so Subtle Meanings of Brand Colour

We often find ourselves reminding clients that there’s much more to the craft of brand identity design than might meet the eye. Four years at University learning the basics, followed by years of experience designing hundreds of brand identities and pieces of brand communication for…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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