We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Innovative new typeface opens doors for information-equality

It is always amazing coming across ideas which make you wonder ‘how has this never existed before?’, take for example this new braille typeface created by the clever Japanese designer Kosuke Takahashi. The typeface, aptly named Braille Neue, is a collection of both English and…

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Happy New Year from Truly Deeply

We’re back in the studio and ready as ever for what 2018 has in store. The team at Truly Deeply had a great holiday away (bar the few thirsty studio plants that may need some time to recover), with a few of the team travelling…

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Fashion brand Calvin Klein launches their new logo.

Calvin Klein’s Instagram account announced over the weekend that the brand has decided to “return to the spirit of the original” and acknowledge “the founder and foundations of the fashion house” by launching their new logo to mixed reviews. With the new appointment of creative…

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Optus differentiates from the market with a flexible rebrand

Optus is the second largest telecommunications provider in Australia offering mobile, fixed, and broadband services to consumer and business customers. It has repositioned itself in the market with a flexible rebrand. You may remember their recent rebrand back in 2013 that received many mixed reviews and…

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Little Fish – A Self Promotion Workshop for Emerging Design Graduates.

Felling like a fish out of water? Are you a little fish about to dive into the big pond? If you’re looking to stand out from your school of fish, swim against the current and identify what makes you more appealing, come test the waters at a self promotion…

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'To the Serengeti and back in five minutes'

It can be difficult to be cut–through in the cluttered world of automotive marketing, but Soho Square’s work for Volkswagen managed to get everyone talking.

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Nivea adopts ‘How the Sun Sees You' film for new brand awareness campaign

American short film that highlights sun damage to our skin has been adopted by skincare giant Nivea for an Australian awareness campaign. Almost everyone is born with perfect skin, but as we age, so does the tissue in our skin. It’s up to us to try and manage…

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Playful branding design is not just for kids!

  The Children’s Toy Foundation invited Swedish studio Bedow to design a branded poster on the theme “play” for a fund raising project. Having ‘just’ survived the Christmas period, it is common for the stereotypical Aussie Christmas to be full of family, gift giving, shrimp…

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The Flip Side of a Branding and Strategy grad

Recently I had the honour of being asked to speak at AGDA Student Council’s event; First five out, along with some very talented creatives in different fields such as branding and strategy, letterpress printing and illustration.

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GAYTMs: A fabulous brand gesture from ANZ

In the lead up to this weekend’s Mardi Gras in Sydney, ANZ has commissioned a number of ‘GAYTMs’ around Sydney. The transformed ATMs include a variety of different designs, colours, patterns and sequins. From unicorns and drag queens to rainbows and tattoos, each GAYTM is…

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Controversial blue lane puts artist's brand under pressure

Melbourne artist, Adrian Doyle, outrages street art community by painting iconic lane blue. Melbourne’s iconic street art locations seem to be experiencing a dumbing-down, with some spaces descending into a chaotic mess of artless tagging. Rutledge Lane (a small alley off Melbourne’s iconic Hosier Lane)…

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Vespalogy – An animated tribute to one of the worlds most loved brands

A Tribute to Authentic Brand Strategy and Design Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to…

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