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Brand responsibility. Coca Cola tries to sugar-coat obesity issues with new campaign.

This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity. With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around…

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Naming balls up for professional services giant

Multinational professional services giant, Ernst & Young launched their newly named brand, EY, earlier this month with an accompanying fresh new look. A re-brand is always an exciting time for any brand. Unfortunately for EY though, who deal heavily in due diligence and corporate advice, is that…

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Woolworths’ Masters brand strategy lessons

According to designer Hans Hulsbosch who created the brand for Woolworths’ hardware retail chain, Masters, the name was chosen because it stands for strength, intelligence and artistry. They wanted the name to be simple, strong and contemporary, one that would appeal to both genders. If…

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There's no 'I' in team right? Branded sporting personalities in team sport

Sporting teams all over the world must contend with the balance of club brand vs personal brand when the decision is made to sign up a superstar. Players that are so well-known and successful can end up being as big, if not bigger than the…

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Rice to Riches – food retail branding with delicious personality

How this Food Concept in the Crowded New York Market is using Buckets of Personality to Create an Exceptional Retail Brand Exploring the retail scene of New York last month I came across this great concept; Rice to Riches’ in New York’s SoHo. The store…

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Emotions + Remembrance = Brand

One of the most important things in a brand is remembrance. If a brand cannot be remembered it won’t be consumed as much as it is wished. If it was a good experience or product and still we can’t remember the name of it, then…

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Personal brand transcendental moments

In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what…

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Living Dollhouse Inspiration – Ikea's Make Small Space Big Campaign

IKEA’s latest campaign, “Make Small Space Big”, uses the idea of ‘living dollhouse’ to demonstrate that with cleverly designed products, there is the potential to maximize each square meter in a small home. The campaign, which has launched in UK and Ireland, is inspired by…

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The complex beast of rebrand in football

Every year, for two very long months, millions of people are going through symptoms of withdrawal. The cause? Its the off-season, and all the stars of the English Premier League (EPL) are on bloody holiday. The football on display in the EPL is a thrilling…

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Truly Deeply creates literacy centre brand, 100 Story Building

Truly Deeply is delighted to share our new strategy and design work for 100 Story Building. A centre for young writers, 100 Story Building is a special place where children from marginalised communities are given the opportunity to foster their creative voice and to have…

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Peter Lehmann and some great brand lessons

Several weeks ago I was saddened to hear of the passing of wine making legend Peter Lehmann at the age of 82. He was rightly known as The Baron of Barossa for his devotion to the people and wines of the Barossa Valley. I had…

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"When I get back home someday, if I do, I won't be a stranger" – Skype bringing the heavy emotional artillery

Skype – the online video messaging giant – recently released a series of advertisements that focus on the lives of several people and how Skype has become crucial for them in order to stay connected with distant loved ones. The adverts are the latest in…

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