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Brandertainment is the New Advertising

Branded Entertainment is King Today’s consumers across almost every conceivable B-to-C category are absorbers of brand communications. Those in who’s hearts and minds we wish to position our brands don’t differentiate between advertising and entertainment – they expect them to have merged into a form…

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Casa Camper – Architectural Brand Communication

Every Gesture is an Opportunity to Create Meaningful Brand Communication I’ve previously written about my memorable brand experience staying at Casa Camper in Barcelona. This morning I received an email from my friends at Casa Camper and the picture of Casa Camper in Berlin caught…

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