Blog

By Category


Nestlé retains title of the most valuable food brand

Brand Finance releases Food 100 Ranking for 2022 Once again Nestlé is at the top of the Food 100 ranking by a significant margin. According to Brand Finance, Nestlé’s brand value is worth $20.8 Bn, that’s almost twice as much as Yili which is second…

Read more »

HP is still undecided about their brandmark

HP has just unveiled a new logo for its premium range of ultra-thin laptops, the Spectre, but it isn’t actually new. The brandmark was originally unveiled in 2011 but HP backed-off implementing it. Designed by Moving Brands, the stylised, simplified marque is a sophisticated evolution…

Read more »