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Creating an authentic and compelling employer brand proposition

The recruitment process is a two-way street, not only are you trying to find the right candidate, that candidate is also assessing your organisation to see if you’re going to be a place they want to work. As the labor market becomes more competitive and…

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How to define brand values: Creating the living brand world

Brand values form an integral part of your brand. Drawing on the very soul of your organisation, they are designed to unite, inspire and guide brand-led behaviour, enabling employees and customers to emotionally connect with your brand. They also empower your people to deliver memorable…

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Brand Book, An illustrated guide to life inside Microsoft

Microsoft commissioned Hugh MacLeod to create an Illustrated guide to life inside Microsoft. The awesome illustrations and the messages behind them are a great digital example of a brand book of beliefs.

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Brand building that brings dimples to your face and tears to your eyes

At Truly Deeply we love what we do, we create and shape stand out brands on a daily basis; existing brands that challenge their markets, start-up brands that want to do something different and brands that truly seek to make a difference in the world.…

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Telstra finally engages customer service staff in the brand but what about the rest?

Customer service is a particularly tricky area for brands to build differentiation on but without the rest of the business behind the brand, it is simply another promise that can’t be delivered. Beyond sales, marketing and even customer service, you need to engage all staff…

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Brand Culturalization – Chinese Style

As the world gets smaller and more brands are competing on a global scale, increasingly they’re realizing the playing field is far from even. Not all brands are born equal. Some brands evolve with distinct advantages in their DNA whether that be a regional bias,…

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A Peek Behind Apple's Retail Brand Experience

A Sneak Peek behind Apple’s Retail Brand Apple has long been held-up as the benchmark as the brand for innovation and just plain creating cool stuff, but much of it’s unheralded work has been in the experience arena – specifically creating amazing retail places in…

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Brand Culturalisation – Creative Internal Brand Alignment from the Guys at Google

Brand Strategy and Design is Just the Beginning. When we reach the stage of a brand project where the differentiating strategy has been set, the brand identity has been designed and brand communications executed, we know the largest and often the most critical task is…

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