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Embracing our inner guru

Another week, another mindfulness session here at Truly Deeply… time out as a team from the deadlines, phone calls, and busyness, to take a breather and reconnect. A chance to try something different, see into another world, maybe stretch ourselves out of our comfort zone.…

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When it’s time to flip life the bird

A perfect example of our brand culture at work: 1. start with an engaging experience – our weekly mindfulness session 2. throw in a bit of our brand personality – colourful: playful, spirited and lively 3. mix in one of our brand values – the…

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Music on the Brain – Grolsch turns Listeners Emotions into Psychedelic Art

  People are living more hectic lives, where being busy is now a competitive sport. This can cause stress, and stress boosts cortisol, turning us to fight or flight mode. So, to create some peace in the daily grind, Grolsch decided to do a music-fuelled…

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Brand Book, An illustrated guide to life inside Microsoft

Microsoft commissioned Hugh MacLeod to create an Illustrated guide to life inside Microsoft. The awesome illustrations and the messages behind them are a great digital example of a brand book of beliefs.

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Brand building that brings dimples to your face and tears to your eyes

At Truly Deeply we love what we do, we create and shape stand out brands on a daily basis; existing brands that challenge their markets, start-up brands that want to do something different and brands that truly seek to make a difference in the world.…

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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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ABC – iconic Australian brand labelled as unpatriotic

Prime Minister Tony Abbot has attacked the ABC, telling 2GB radio that the national broadcaster ”instinctively takes everyone’s side but Australia’s”. The notion of an unpatriotic ABC struck a bit of a chord with me, as I personally can’t imagine a more Australian brand.

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The End of an Era

After 5 years, 8 months and 20 days the time is almost upon us where we must farewell a familiar friend. This as you can only imagine is going to be a testing time for all 15 staff members.

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