Clooney and partners cash-in, but will Diageo realise the brand value of Casamigos?
Diageo Plc to acquire Casamingos brand for $US 1 Billion. In four years, Clooney and Co have managed to create impressive brand value. Sure, they’ve achieved massive sales growth but take the people out of the brand and what are you left with? Diageo might…Read more »